Case study
Doral
A catalogue and online store for Doral, a home appliance brand, from air conditioners to washers and dryers.
- Industry
- Home appliances
- Services
- Website, Online store, UX/UI
Doral sells home appliances: air conditioners, kitchen appliances, refrigerators and freezers, small appliances, and washers and dryers. We designed and built its website and catalogue.
(01)
The challenge
An appliance brand competes on trust and specifications. Buyers want to see the product, check capacity and features, and know who stands behind it.
Doral needed a site that presents five product lines with the same care, and shows a collection like Amsterdam as more than a list of models.
(02)
UX/UI
The home page opens on a dark kitchen and one line, Making life easier, one appliance at a time, with the five product lines a click away. Best sellers and the Amsterdam collection follow, and Doral Spaces shows the appliances together, in a room.
Category pages are a clean grid of products on light backgrounds. Product pages set the photos next to the specifications, written as a list you can scan.
(03)
The result
The site is live at doral.la, with the full range product by product and a cart for buying online.
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