INFUSION by Castells

An agency that sells cultural insight has to show it, not just claim it. INFUSION’s case rests on three things: campaigns for brands like Toyota, McDonald’s and Nestlé Pure Life, a method of its own, and a body of writing on cultural marketing.

The site had to carry all three without turning into an archive, and keep the agency’s voice: direct, confident and a little loud.

The home page opens on the agency’s line, Culture fuels growth, then the facts behind it, the method and the work. In the navigation, the work comes before the services, so a visitor sees what INFUSION has done before reading what it offers.

Each campaign has its own page, and so does Transculturation™. The agency’s writing (articles and press, FAQs, a cultural marketing playbook, awards) sits together under Cultural Authority. Red, black and condensed display type carry the brand through every page, on desktop and on phones.

The site is live at infusionbycastells.com. It brings the agency’s campaigns, method, team and writing together in one place, with room for every new campaign and article.