Services · Brand identity
Brand identity design
Strategy, positioning and a complete identity system: logo, colour, type, guidelines and the first applications, from stationery to packaging.
Where we come in
Sound familiar?
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01
Your brand looks smaller than your business.
You’ve grown, but your logo, colours and voice still look like the day you started. Customers judge you by them before they ever talk to you.
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02
Every piece looks like a different company.
The logo came from one freelancer, the website from another and the ads from a third, so nothing looks or sounds like it belongs together.
Brand identity
What you get
- Market and competitor research
- Positioning and messaging
- Logo and visual identity
- Brand guidelines
- Packaging and labels
- Illustration and characters
- Print, signage and large format
Recognition
Featured by the galleries
Sites we’ve designed have been picked by these international design galleries.
How we work
Six steps, no surprises
Five projects at a time, never more. Every client gets the people who quoted the work.
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01
Discovery
A workshop on your business and your customers, an audit of what you have, and a written plan: scope, deliverables and timeline.
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02
Kickoff
We set the calendar and one contact on each side. You share your content, references and access, and we help you shape them.
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03
Design
We design the identity or the key screens with your real content, and present them live with the reasoning behind each decision.
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04
Build
We build the site, the store or the brand applications on a private preview, so you can follow the work as it happens.
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05
Review
You send one consolidated round of feedback, everything together and in writing, and we apply it.
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06
Launch and care
We launch, train your team and hand over every file. The care plan keeps it current from there.
Questions
Before you ask
How much does a brand identity cost?
A brand starts from $990. The final price depends on the scope, such as packaging or illustration: a Discovery turns it into a fixed quote, credited to the project if you go ahead.
What do I receive at the end?
The brand guidelines and every source file, editable file and final artwork. Source files and the rights to the work are handed over once the project is paid in full.
Can you also design the website?
Strategy, design and engineering in one team: the people who plan your brand also design and build it.
How many rounds of changes are included?
One consolidated round of feedback per delivery: every comment together, in writing. New requirements become a separate change request, so the project stays on time.
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