Guide
How much does a brand identity cost in 2026?
A logo is one mark; an identity is the system around it: colour, type, guidelines and the first applications. These are the ranges published in the United States and in Colombia, what moves the price, and what we charge.
In the United States
| Scope | Typical cost | Source |
|---|---|---|
| A logo only | $100–$2,000 | ManyPixels (2026) |
| A starter identity: logo, colours, type and a short guide | $500–$5,000 from a freelancer, $5,000–$15,000 from an agency | ManyPixels (2026) |
| A full identity system | $5,000–$20,000 from a freelancer, $15,000–$50,000 from an agency | ManyPixels (2026) |
| Strategy-led branding | $25,000–$200,000 or more, from an agency | ManyPixels (2026) |
| Movidagráfica | Strategy, positioning and a complete identity system, from $990 | Our brand identity |
In Colombia
| Scope | Typical cost | Source |
|---|---|---|
| A logo | COP 1.1 million | Diseñadores Colombianos (2025 rate card) |
| A basic brand manual | COP 1.6 million | Diseñadores Colombianos (2025 rate card) |
| A logo with a basic identity | COP 1–2 million | Laboratorio Web (August 2026) |
| Complete branding with a manual | COP 3–6 million; with strategy, at a large agency, over COP 8 million | Laboratorio Web (August 2026) |
| Movidagráfica | Strategy, positioning and a complete identity system, from $990 | Our brand identity |
Ranges are what each source publishes, not quotes. Our price is a starting price; a Discovery turns your scope into a fixed quote.
What moves the price
-
01
A logo or a system
A logo alone is one mark. An identity adds colour, type, guidelines and how it all works on real pieces.
-
02
Strategy first, or not
Research, positioning and messaging before any design take time, and they are what make the identity fit the business.
-
03
How many applications
Stationery, signage, social templates, a pitch deck: each application is designed and delivered.
-
04
Packaging and illustration
Packaging and illustration are design work of their own, priced by what they need.
-
05
Rounds of changes
How many rounds of feedback a quote includes, and how they are given, changes the hours behind it.
-
06
Files and rights
Who owns the work, and whether you receive the source files, should be written in the quote.
What you get from us
Strategy, positioning and a complete identity system: logo, colour, type, guidelines and the first applications, from stationery to packaging.
The brand guidelines and every source file, editable file and final artwork. Source files and the rights to the work are handed over once the project is paid in full.
See what the engagement includes, and the brands we have made, on brand identity.
Designing a brand is not registering it
In Colombia, a brand is registered with the Superintendencia de Industria y Comercio (SIC), which has its own fees. Design and registration are separate steps; check that the name is free before the design is final.
How we price
Every engagement starts from a set price. Discovery turns it into a fixed quote for your project.
Projects are paid in three parts: 40% to start, 40% at the first delivery and 20% at the final delivery.
What does a website cost next to it? Our website guide compares the market the same way.